The challenging economy is prompting holiday shoppers to seek simple, practical gifts that represent a good value, according to a November 2008 survey by the National Retail Federation.

Original MUK LUKS® is their answer.

Practical, warm, chic, and affordable ---- Original MUK LUKS® are the perfect gift this holiday season.

“Original MUK LUKS® have been a classic holiday gift item since 1972. Our new line offers the same warmth and comfort that customers love, with bold patterns and bright colors that are totally on-trend,” says John Johnson, Senior Vice President of Reliable of Milwaukee, manufacturers of the Original MUK LUKS®. “Nostalgic yet modern, fun yet practical, stylish yet moderately-priced ….. a blend of that’s uniquely Original MUK LUKS®.

Toggle Boots, MUK LUKS® most popular style, feature a suede sidewall, fleece lining, and fashion knit outer. All Toggle Boots can be worn pulled-up, scrunched down or folded over. Other popular styles include the Sherpa Boots, Scuff and Mary Jane.

Among a variety of retailers nationwide, moderately-priced MUK LUKS® can be found at Shoebuy.com, Target.com, QVC.com, Urban Outfitters and dELiA*s, as well as exclusive styles for BonTon stores including Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's, Younkers and Parisian.

MUK LUKS® is part of the family of brands of Reliable of Milwaukee. What began by two brothers in 1911 is now in its fourth generation of family ownership.

You can learn more at www.muk-luks.com.

Media Contact:
Cindy Kazan
414-352-3535; ckazan@communik-pr.comF

or more information, please contact John Johnson at 414-238-2633; johnjohnson@relknit.com

or visit: http://seekingdesigners.com/mukluks